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By : Orlando Mayor From: Article2008.com
It’s possible you’ll just be targeting the wrong market. Young households, Gen-Xers and 30-somethings tend to want to move into a Orlando home with high technology: expensive items like home theatres or home automation. Older buyers, however, have a frugal mindset, are usually on a fixed income, and have a different set of necessities for his or her potential Orlando home.
Why would you wish to market to older buyers? Several causes, however the primary purpose is the size of this market, particularly the dimensions of the baby boomer generation.
The Population Reference Bureau reports that there were 76 million births throughout the 19 years overlaying the newborn boomer generation. A large proportion of those baby boomers, who are now between the ages of 46 and 64, are wanting or quickly will probably be in search of a home to dwell in during their retirement years.
What are they searching for? The National Association of Home Builders says this market needs practicality over technical advances:
” Storage space – Most have amassed numerous personal belongings they aren’t willing to eliminate once they move.
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” Non-slip flooring – It’s a truth of life. The older you get, the extra fragile your bones and muscular tissues are. Non-slip flooring reduces the possibility of extreme injury.
The two major features older generations want fall beneath the categories of “easy living” and “security.” Home maintenance and repair services, outside lawn maintenance and security programs are big sellers. Edit this text
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Filed under EMC Mortgage Servicing Articles by on Sep 27th, 2010. Comment. 